Belle Montagne is positioning itself not simply as a vineyard or label, but as a global wine membership club, one rooted in scarcity, craftsmanship, and long-term ambition. Its debut cuvée, a 2022 Cabernet Sauvignon, has just launched, and only 1,000 bottles have been produced. Access is limited to 500 global members, who must apply to join the programme. It’s a bold, design-led approach to wine collecting, and one that’s clearly aiming for UHNWI’s.